Three more years of Top-Class Football

FÖRCH and 1899 Hoffenheim prolong

26/01/2010

The Hoffenheim model is unique in German professional football. At the end of the 1989/1990 season, as a result of losing a relegation play-off, the 1899 Hoffenheim was relegated to Regional League A. Today, only 20 years later, the once small club from the Kraichgau area has established itself in Germany's Premier Division (Bundesliga). Since the 2007/2008 Second Division season, the renowned workshop equipment supplier FÖRCH has been a part of this extraordinary success story. It fits! After all, both have developed quickly, and in a very positive manner, over the last few years.

Thanks to the successful cooperation, FÖRCH has now prolonged its partnership with 1899 Hoffenheim for a further three years. Together with the footballers' climb into the highest German division, FÖRCH also climbed to the top ranks in the sponsoring hierarchy: from Business Team Partner to Business Premium Partner. With the use of the FÖRCH logo on the stadium's advertising banners, on the interview boards, and on the team bus, the company, with its long tradition, has achieved substantially greater media exposure.

Thanks to winning the "Half-time Championship", and reaching a remarkable (for a promoted club) seventh place in the table at the end of the season, FÖRCH's brand awareness increased immensely. The second season after promotion is, according to football wisdom, always the hardest. Nevertheless, 1899 Hoffenheim maintained its place in the upper reaches of the table, coming close to qualifying for international competition. There is a high chance that FÖRCH can also make a name for itself as a sponsor in Europe in the not too distant future – maybe already in this year.

FÖRCH and Top Class Sport – this is a successful combination. That is as true of professional football as it is for motor sport, where FÖRCH established its own team in the 2010 Porsche Carrera Cup. That, in addition to its long-term engagement as a Business Premium Partner of 1899 Hoffenheim: Whatever FÖRCH tackles seems to guarantee success.

Three more years of Top-Class Football

FÖRCH and 1899 Hoffenheim prolong

26/01/2010

The Hoffenheim model is unique in German professional football. At the end of the 1989/1990 season, as a result of losing a relegation play-off, the 1899 Hoffenheim was relegated to Regional League A. Today, only 20 years later, the once small club from the Kraichgau area has established itself in Germany's Premier Division (Bundesliga). Since the 2007/2008 Second Division season, the renowned workshop equipment supplier FÖRCH has been a part of this extraordinary success story. It fits! After all, both have developed quickly, and in a very positive manner, over the last few years.

Thanks to the successful cooperation, FÖRCH has now prolonged its partnership with 1899 Hoffenheim for a further three years. Together with the footballers' climb into the highest German division, FÖRCH also climbed to the top ranks in the sponsoring hierarchy: from Business Team Partner to Business Premium Partner. With the use of the FÖRCH logo on the stadium's advertising banners, on the interview boards, and on the team bus, the company, with its long tradition, has achieved substantially greater media exposure.

Thanks to winning the "Half-time Championship", and reaching a remarkable (for a promoted club) seventh place in the table at the end of the season, FÖRCH's brand awareness increased immensely. The second season after promotion is, according to football wisdom, always the hardest. Nevertheless, 1899 Hoffenheim maintained its place in the upper reaches of the table, coming close to qualifying for international competition. There is a high chance that FÖRCH can also make a name for itself as a sponsor in Europe in the not too distant future – maybe already in this year.

FÖRCH and Top Class Sport – this is a successful combination. That is as true of professional football as it is for motor sport, where FÖRCH established its own team in the 2010 Porsche Carrera Cup. That, in addition to its long-term engagement as a Business Premium Partner of 1899 Hoffenheim: Whatever FÖRCH tackles seems to guarantee success.